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Target Market / Audience

targetMarketType conditional Please see Targeting audiences effectively for a full list of optional and required fields for B2B and B2C projects.

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In person vs remote research

typeOfResearch conditional

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In Person Research

SelectionConditionally available fieldDetails
inPersontargetLocationRespondentInPerson becomes a required fieldThis field determines where the researcher is and determines if participants are close enough
If a researcher chooses to conduct in person research they are required to supply a country, street address, city, and zip code. In the United States, a state entry is also required.

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Impacts on Available Methodologies: In person

targetResearchMethodology conditional dependent of typeOfResearch When inPerson is selected, the following options are available for targetResearchMethodology
  • One on One
  • Focus Group
  • In Respondent Home
  • In Respondent Office

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Remote research

SelectionConditionally available fieldDetails
remotetargetCountry is required and targetCities becomes an optionalThis allows researcher to determine where they would like their participants to come from
If a researcher is conducting research remotely, only targetCountry is required. When a target country is selected, targetCities becomes an optional targeting parameter.

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Impacts on Available Methodologies: Remote

targetResearchMethodology conditional dependent of typeOfResearch When remote is selected, the following options are available for targetResearchMethodology
  • One on One
  • Focus Group
  • Unmoderated Study
  • Survey
  • Diary Study

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Recruiting for surveys

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targetResearchMethodology conditional

SelectionConditionally available fieldDetails
surveytaskbecomes an optional fieldResearchers can enter a custom URL and instructions for the survey a participant will need to complete - if this is not completed now it will need to be included in the participant invite
unmoderatedStudytaskbecomes an optional fieldResearchers can enter a custom URL and instructions for the task a participant will need to complete - if this is not completed now it will need to be included in the participant invite

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targetCountry conditional

SelectionConditionally available fieldDetails
Any individual countstargetCities becomes a required fieldThis field allows researcher to target a more specific location for participants