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B2B vs B2C

POST: /v1/projects 
{
  "publicTitle": "Seeking business professionals!",
  "publicInternalName": "B2B Project Example",
  "publicDescription": "We're looking for skilled business professionals in a particular industry.",
  "typeOfResearch": "remote",
  "targetResearchMethodology": "oneOnOne",
  "participantTimeRequiredMinutes": 30,
  "incentiveAmount": 80,
  "targetNumberOfParticipants": 5,
  "targetMarketType": "b2b",
  "targetProfessionalIndustries": [
    "INDUSTRY_ID_1",
    "INDUSTRY_ID_2"
  ],
  "targetJobTitles": [
    "JOB_TITLE_ID_1",
    "JOB_TITLE_ID_1"
  ],
  "targetJobFunctions": [
    "JOB_FUNCTION_STRING_1",
    "JOB_FUNCTION_STRING_2"
  ],
  "targetAudienceSkills": [
    "SKILL_ID_1",
    "SKILL_ID_2",
    "SKILL_ID_3"
  ],
   "targetCountry": "all",
   "externalResearcher": {
    "researcherId": "PARTNER_SUPPLIED_ID",
    "researcherName": "Jane Doe",
    "bookingUrl": "https://bookingurl.com"
  }
}

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Required fields for B2B vs B2C projects

Please see Targeting audiences effectively for a full list of optional and required fields for B2B and B2C projects.

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Remote vs in person

POST: /v1/projects 
{
  "publicTitle": "Seeking savvy consumers!",
  "publicInternalName": "B2C Project Example",
  "publicDescription": "We're seeking people who own this product and want to share their opinions.",
  "typeOfResearch": "remote",
  "targetResearchMethodology": "oneOnOne",
  "participantTimeRequiredMinutes": 30,
  "incentiveAmount": 60,
  "targetNumberOfParticipants": 5,
  "targetMarketType": "b2c",
  "targetProjectTopics": [
    "TOPIC_ID_1",
    "TOPIC_ID_2"
  ],
   "targetCountry": "US",
   "targetCities": [
    {
      "location": {
        "country": "US",
        "location": {
          "longitude": 42.22788,
          "latitude": -71.191113
        },
        "city": "Boston",
        "state": "MA",
        "googleId": "ChIJGzE9DS1l44kRoOhiASS_fHg"
      }
    }
  ],
   "externalResearcher": {
    "researcherId": "PARTNER_SUPPLIED_ID",
    "researcherName": "Jane Doe",
    "bookingUrl": "https://bookingurl.com"
  }
}

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Remote

When remote is selected for typeOfResearch a project will recruit participants world wide by default. targetCountries can be added to optionally target one or more countries
  • If a country is targeted, one or more cities can also be targeted in that country via targetCities.
  • Participants will be recruited within 250km (155 miles) for remote projects selecting a city.
We recommend using Google Place Autocomplete to supply the required information for city targeting. We expect the a post including city targeting to include something similar to the code block below. It is important to note that cities cannot be added targeting worldwide, and only cities in targeted countries can be added. 
targetCities: [
      {
        location: {
          city: 'Seattle',
          state: 'WA',
          country: 'US',
          location: {
            longitude: -122.3328481,
            latitude: 47.6061389,
          },
        },
      },
      {
        location: {
          city: 'Portland',
          state: 'OR',
          country: 'US',
          location: {
            longitude: -122.6783853,
            latitude: 45.515232,
          },
        },
      },
    ],

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Methodologies

When running remote projects the following targetResearchMethodology are valid.
  • One on One
  • Focus Group
  • Unmoderated Study
  • Survey
  • Diary Study

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In person

When inperson is selected for typeOfResearch a project must supply targetCountry and targetLocationRespondentInPerson fields.
  • Participants will be recruited within 100km (62 miles) for in person projects.
We recommend using Google Place Autocomplete to supply the required information for city targeting.

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Methodologies

When running in person projects the following targetResearchMethodology are valid.
  • One on One
  • Focus Group
  • In Respondent Home
  • In Respondent Office

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Moderated vs unmoderated methodologies

POST: /v1/projects 
{
  "publicTitle": "Seeking savvy consumers!",
  "publicInternalName": "B2C Project Example",
  "publicDescription": "We're seeking people who own this product and want to share their opinions.",
  "typeOfResearch": "remote",
  "targetResearchMethodology": "oneOnOne",
  "participantTimeRequiredMinutes": 30,
  "incentiveAmount": 60,
  "targetNumberOfParticipants": 5,
  "targetMarketType": "b2c",
  "targetProjectTopics": [
    "TOPIC_ID_1",
    "TOPIC_ID_2"
  ],
   "targetCountry": "US",
   "externalResearcher": {
    "researcherId": "PARTNER_SUPPLIED_ID",
    "researcherName": "Jane Doe",
    "bookingUrl": "https://bookingurl.com"
  }
}

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Moderated

Methodologies that are considered moderated must use the bookingUrl field in the externalResearcher object to pass back a URL where the participant can book a meeting time with the researcher.
  • oneOnOne
  • focusGroup
  • inRespondentHome
  • inRespondentOffice
  • diaryStudy

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Unmoderated

Methodologies that are considered unmoderated must use a unmoderatedStudyOrSurvey object to pass through a URL (remoteCommunicationDetails) and instructions (specialInstructions) for participants.
  • survey
  • unmoderatedStudy

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remoteCommunicationDetails

URLs that are places in this field will be appended with URL parameters on redirect to allow partners to collect participant, project, and screener response information. These fields can help confirm which participant relates to a particular survey response. Please see the URL Parameters guide for more information.

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completionUrl

Available for projects where targetResearchMethodology is unmoderatedStudy or survey. The completionUrl is the link a researcher redirects participants to at the end of the survey or task in order for Respondent to record task completion.
  • When a participant accesses the completionUrl, the screener response’s task.completedAt timestamp is set automatically.
  • Task completion does not trigger payout on its own. Use Mark as Attended to mark the participant as complete and kick off the incentive payout, or Mark as Rejected if the response did not meet quality criteria.
  • The completionUrl is appended with the same identifying URL parameters as remoteCommunicationDetails — see the URL Parameters guide for the full list and examples.
See Completion URL for more details on completion URLs and how they interacts with Mark as attended.
Last modified on June 16, 2026