What is a project anyways?
A project is essentially the request to Respondent to recruit participants. It allows a researcher to define targeting for which participants they are looking for and apply some basic screening questions to filter our the broad matches. At its most basic a project will include:- A name and description
- A target population of consumers or business professionals
- A research methodology
- A location and other personal attributes
- Screener questions with qualifying logic to narrow down the perfect fit